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SEATTLE: From Research to Engagement: Innovation in Customer Understanding


Lada Gorlenko, Director of Experience Research at Smartsheet

There are more effective ways to understand your customers than traditional tools like: surveys, focus groups and analytics. Lada will explore innovations in customer understanding that will lead you to a more robust understanding of your customers and how to tie that directly to product innovation. She will also discuss how to scale insights from research without necessarily scaling your team. You’ll walk away with new, practical ideas on how to expand your team’s research toolkit., apply to join today.