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AUSTIN: Business Value of Design : Window Dressing or Business Differentiator?

Joe Silva, VP of Creative and UX at Netspend

Business Value of Design : Window Dressing or Business Differentiator? 

Joe Silva, VP of Creative and UX at NetSpend, will share details of his PERFECTLY IMPERFECT career and ongoing journey.  Joe advocates a mindset and approach that effectively enables an organization to drive revenue by breaking down the barrier that commonly exists between Design and Business Strategy.  He will discuss how the roles of designers and consumers have changed over time and the ways he personally had to evolve to create true business differentiators. 

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