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DALLAS: Using Customer Insights to Drive Strategy


Bill Rattner, VP of User Experience at RealPage, Inc.

Using Customer Insights to Drive Strategy
A well-executed business strategy can mean the difference between an organization’s life or death in the marketplace, but what best informs that strategy? In this “Using Customer Insights to Drive Strategy” presentation, we will explore why and how businesses will want to leverage experience-design work in new ways. We will explore ways and techniques that Experience Design can increase product leadership, operational excellence and customer intimacy. Real-world examples will support the force multiplier of combining design strategy and product strategy to effectively drive a comprehensive strategy that delivers top-line and bottom-line growth.