Director – Design Strategy
An energetic leader with expertise in marketing strategy, user research, product positioning, UX design messaging, design, and product development. Recognized leader in the fields of user research, UX design, and usability. Author of The Design Studio Method. Founder of the Big Design Conference. Creator of the UX Certification program at SMU. Known community leader in Dallas-Fort Worth.
Brian is responsible for design strategy for all business units at Sabre. He is implementing the design thinking program throughout the company, which includes running innovation and design thinking workshops with Sabre’s customers.
Brian is working closely with the Sabre Labs team to determine how to use the latest technologies to explore new ways to solve ongoing problems. He is working closely with the Sabre Design team to ensure user research, design, usability, and accessibility are built into our overall strategic design visions.