From Research to Engagement: Innovation in Customer Understanding


Lada Gorlenko, Director of Experience Research at Smartsheet

There are more effective ways to understand your customers than traditional tools like surveys, focus groups and analytics. In this presentation, Smartsheet’s Lada Gorlenko explores innovations in customer understanding that will lead to a more robust understanding of your customers and how to tie that knowledge directly to product innovation. She also discusses how to scale insights from research without necessarily scaling your team.


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About XD Leadership Alliance

The mission of the XD Leadership Alliance is to recognize and connect industry thought leaders in the fields of design, technology, research, product and marketing. As customer experience continues to be the top driver of digital transformation for organizations, experience-driven (XD) businesses are leading the way in increasing market share and delivering greater ROI. The new ideas and collaborative efforts of the XD Leadership Alliance are aimed at keeping us at the forefront of this vital economic initiative.

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