Hiring: The Lean and Iterative Approach


Vicki Haberman - Director, E-commerce User Experience


Hiring: The Lean and Iterative Approach

Over the past two years, Vicki Haberman, Director User Experience at Alaska Airlines, grew her team from 10 people to 25. In this video of her XD presentation, Vicki shares the challenges that went along with the team expansion, and discusses:

  • Defining roles, responsibilities, and career levels

  • Balancing generalists and specialists

  • Aligning the ratio of design to product and engineering

  • Attracting and retaining talent in an insanely competitive market


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About XD Leadership Alliance

The mission of the XD Leadership Alliance is to recognize and connect industry thought leaders in the fields of design, technology, research, product and marketing. As customer experience continues to be the top driver of digital transformation for organizations, experience-driven (XD) businesses are leading the way in increasing market share and delivering greater ROI. The new ideas and collaborative efforts of the XD Leadership Alliance are aimed at keeping us at the forefront of this vital economic initiative.

For more information and to get involved, visit the XD Leadership Alliance now at experiencedriven.com.