Video: The Design-Driven Startup: UX as Preventive Care


Cassie Wallender
Chief Product Officer
Invio Inc.


The Design-Driven Startup: UX as Preventive Care instead of a Band-Aid

When design is often an afterthought, what does launching a startup with a user-centered design from day one look like? How do you make design a part of your company values?

In this presentation, Cassie contrasts the process of adding design later vs. starting out with a designer-founder at the helm, approaches that drive startup design ROI, tactics for achieving design emphasis with tight startup resources, and pitfalls to watch out for.

In addition, she discusses ways to permeate company culture with design principles, whether your company was started with a design-focus or you find yourself adding it in years later.


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About XD Leadership Alliance

The mission of the XD Leadership Alliance is to recognize and connect industry thought leaders in the fields of design, technology, research, product and marketing. As customer experience continues to be the top driver of digital transformation for organizations, experience-driven (XD) businesses are leading the way in increasing market share and delivering greater ROI. The new ideas and collaborative efforts of the XD Leadership Alliance are aimed at keeping us at the forefront of this vital economic initiative.

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