As Customer Experience remains the top driver of digital transformation, experience-driven (XD) businesses are consistently winning on the battleground for market share and greater ROI.

XD is the alliance to recognize and connect industry thought leaders and experts in the fields of Design, Technology, Research, Product, and Marketing.

XD is your professional connection touchpoint, empowering today’s experience-driven leaders
through cross-functional collaboration.


The XD Leadership Board includes thought leaders from these top companies:


The XD Leadership Alliance focuses on:

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With XD events in multiple locations throughout the United States, each group is focused on your community: the needs, challenges and networks specific to your city.

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XD is a way to hear from your peers about business challenges they're solving, plus ways to drive your organization forward with experience-driven thinking.

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We're a forum for passionate leaders in the XD space. This includes professionals from the Design, Tech, Research, Product, and Marketing parts of the organization.

A typical XD event includes:



Each event features at least one member of the XD Leadership Alliance sharing a case study, project win or other topics relevant to the larger group. We want to hear from you, the thought leaders of your community.


We know you're busy, so we thought lunch would be a better time to meet. Everyone has to eat, right? We pick conveniently located lunch spots that can accommodate groups like ours.



There will always be designated time at each XD event to talk with your peers, meet and network with new people, and catch up with what others are currently working on. With your participation, the XD Leadership Alliance is a prime opportunity to meet professionals in your area of expertise and other areas of interest.

XD community support

At each meeting, we look for new ideas and efforts that move you forward as a thought leader. These can be business endeavors, nonprofits, or other areas to support your communities. You get to learn and exchange ideas with experienced leaders in your area. Have a question? Need to solve that tough work challenge? Someone has been there/done that and can help.


Are you a leader in Design, Technology, Research, Product, or Marketing?
Join the XD Leadership Alliance today!

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You'll have opportunities to make a difference by sharing your professional experience with peers. This includes mentoring, speaking opportunities and other learning/sharing events.

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Through the XD Leadership Alliance, you get the opportunity to learn and exchange ideas with some of the most experienced leaders in your community. If you have a work challenge, chances are a fellow XD member can help you.

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Learn about trends taking hold in your community, the needs for designing and developing great experiences, and the most requested skills. The XD group will set the direction.

Want to be even more involved? Join our board.


We are looking for top thought leaders like you to shape the vision of the XD Leadership Alliance.
The board is comprised of diverse, innovative, and experience-driven leaders, those who are looking to redefine experiences across the fields of Design, Tech, Research, Product, and Marketing.